I’ve linked over to this blog from Libertas and I don’t mean to be rude but I’m afraid, as a “beginner”, I can’t make any sense of this sentence. Perhaps that is what leads me to struggle with the rest of the post. Could you rephrase, avoiding the metonymy and adding a little more definition for the uninitiated (like myself)?

e.g. What is ‘international communication’? Do you mean institutional propaganda (PR) or long distance interpersonal communication? Or something else entirely?

What do you mean by taking it ‘off line’?

Could you give some examples of the dominant ‘ought to be’ ideas that you refer to? Do you mean about the ownership and regulation of communication channels? Or the morality of journalistic conduct?

I’m afraid I’m a bit baffled.