28 Dec 2009
What does this video have to do with Public Diplomacy 2.0?
The run-in to the Christmas break has seen the production of numerous pieces about Gov 2.0 and PD 2.0. As comments on them have got a little long I’ve attached them here rather than have an overly long blog post.
Many of these have been hot on the potential of ‘new’ tools but less clear on what they think the ‘network’ in social networks might mean and how this would influence the development of strategy. If PD 2.0 is to make serious progress attention will have to be given to understanding the networks with which PD engages, not just the tools through which that engagement takes place.
What does this video have to do with it? It is based on understanding what is likely to influence behaviour, rather than just the tools.
Ultimately, understanding different types of networks with which PD 2.0 will engage is an important part of developing strategy and understanding what does ‘many to many’ mean?